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The importance of having a lead capture system on your home page cannot be stressed enough.

Let’s take a look at a couple of very common scenarios. Let’s say a visitor stumbled across your site for the first time, they’re like what you have to offer so they go-ahead make a purchase. This is a great scenario right?

The answer is yes and no. The obvious benefit is that you have made a sale, and that’s great. But if you don’t have a way to capture that person’s name and e-mail address, there is a very good chance that they will purchase your product and never return to your site again.

You just let the most valuable kind of lead slip out of your hands. That person was a buying customer. They came to your site ready and willing to spend money, and now you have just let them walk away never to be seen again.

If you take the time to collect their name and e-mail address in the process, you could send out a weekly newsletter letting them know about special promotions, new products, and encouraging them to visit your site and make additional purchases for years to come.

Let’s take a look at the second possible scenario. A person visits your website, they liked what you have to offer, but they can’t make a purchase right away for one reason or another. Chances are they going to leave your website, and even though they liked your product, more than likely they going to forget about you, never return again, and never spend any money with you.

Had you taken the time to collect their name and e-mail address you can keep your business fresh in their minds. So when the time comes that they are ready to spend some money, they’ll return to your site and purchase your products or services.

That is why having a lead capture mechanism on your website is absolutely critical. The easiest way to get this is by using a service called Aweber. Aweber makes it easy for anyone to collect names and e-mail addresses, easily integrate the form it into your website, and automate your e-mail marketing campaigns.

Aweber is the industry standard for collecting names and e-mail addresses. They make it easy for you to do, easy for you to automate your e-mail marketing, and ultimately keep your customers coming back for more.

If you are collecting names and e-mails there is no doubt that you are leaving untold amounts of money on the table. Go ahead and sign up for Aweber right now. You’ll be glad you did.